Release time：December,18, 2024 Author：admin 
In the middle section of the Hexi Corridor in western China, there is a city that seems a little mysterious to ordinary people. It is China's "Golden Baby" - Jinchang. Jinchang is located in the central part of Gansu Province. Its birth is related to nickel resources. It can be said that "the enterprise is developed because of the mine and the city is established because of the enterprise". Jinchang is also known as the "Nickel Capital of the Motherland". In the national-level Jinchang Economic and Technological Development Zone, there is such an enterprise from Jiangsu, which is famous at home and abroad for the production of nickel mesh. It is Jinchang Yuheng Nickel Mesh Co., Ltd. (hereinafter referred to as "Jinchang Yuheng").
Today, Jinchang Economic and Technological Development Zone is showing a rapid development momentum. In 2019, the GDP of the development zone can reach 13.5 billion yuan, and industrial enterprises above designated size will achieve a total industrial output value of 94.8 billion yuan and an industrial added value of 9.8 billion yuan, a year-on-year increase of 7.3%. It is reported that during the 13th Five-Year Plan period, Jinchang Economic and Technological Development Zone has achieved a total regional GDP of 59.4 billion yuan, industrial enterprises above designated size have achieved a total industrial output value of 403.7 billion yuan, industrial added value of 32.2 billion yuan, fixed asset investment of 14.7 billion yuan, and large-scale fiscal revenue of 11.5 billion yuan.
However, what kind of legend has Jinchang Yuheng, which has experienced 12 years of development in this fertile land for entrepreneurship, written?
Jinchang Yuheng is currently the leading enterprise in China's nickel mesh industry. One of the leaders is the founder and chairman Zhu Jinfa, and the other is the general manager Mao Ming. This can't help but remind people of another CP combination that was once a powerful force.
In the early days, Tianyu Company founded by Zhu Jinfa was a pioneering enterprise in the nickel mesh industry. In the early days of reform and opening up, he seized the rare historical opportunity with his courage, ideas and brains. But starting a business is difficult and there are many battles. At that time, Chairman Zhu was both a manager, a salesperson, and a factory guard. He relied on one or two production lines and did it step by step in a rented warehouse. Mao Ming also joined the company in the 1980s and became the deputy director in 1983. The self-made entrepreneur and the manager of the township enterprise came together by chance. Jinchang Yuheng Company is the product of Zhu Jinfa's arrival in Jinchang in 2008.
Nickel mesh, as the core key component of the printing and dyeing industry, was first invented by the Dutch Stork Company in 1963, and was later introduced for the first time by the Shanghai Third Printing and Dyeing Factory in 1973. In the late 1990s, Zhu Jinfa keenly seized this business opportunity. Through research and development and the introduction of talents, he soon made this humble business in a few years. After a few years, he made it a leading position in China. In the best period, you had to pay first to get Tianyu's goods, and it was 15% more expensive than other brands, but it was still in short supply.
Zhu Jinfa's successful experience represents a group of companies that can rise rapidly but persist. First, grasp the market. Chairman Zhu still visits the market and after-sales 3-4 times a year, and he knows every customer service of the company. Second, the organizational structure is reasonable, and it is crucial to grasp the three core departments of sales, production technology and financial management.
There is no always a good market, especially for an industry like nickel mesh that is highly dependent on raw materials. The price changes every day and is greatly affected by external factors. Naturally, it will also experience difficult times. Especially when Zhu Jinfa first came to Jinchang, the conditions and environment were very different from those in Jiangyin where he started his business. In addition, the thoughts, abilities and concepts of local employees were still insufficient compared with those in the south. However, he made up his mind to start from the difficulties, on the one hand, he carried out personnel training, and on the other hand, he increased various types of investment. After several years of hard work, from the leaders of the municipal party committee and government to the development zone and various commissions and bureaus, they all looked at Jinchang Yuheng with admiration, because Jinchang Yuheng not only created nearly 40 million yuan in profits and taxes for Jinchang City, but also provided employment for more than 600 local people. Although it is a non-public enterprise, it has always been Zhu Jinfa's unchanging concept to align with state-owned enterprises and contribute to the development of China's nickel mesh industry.